THE MOST DE-RISKED WAY TO START YOUR OWN COMPANY

We ideate and build together.
You walk out as the founder.

We write the cheque. We bring the team. We find your co-founder. You walk out owning the company.

Apply as an EIR →
A–00 · HERO · BASELINE ALIGNMENT ↔SCROLL TO BUILD
↳ THE EDGE · AI-NATIVE

Startups built at AI speed, not studio speed.

Traditional studios codify playbooks in PDFs and run 18-month cycles. We run AI through every beam of the building — deal-finding, validation, prototyping, and GTM — and ship companies in under a year.

[ 01 ] IDEATION

Synthetic dealflow

AI sweeps industries end-to-end — unsolved workflows, new tech applications, regulatory shifts — and hands us endless candidates. We bet on the signals worth building.

[ 02 ] VALIDATION & PROTOTYPING

Compressed cycles

AI synthesises customer-discovery patterns in real time and spins up disposable prototypes. We test three UX approaches in parallel at near-zero cost.

[ 03 ] LAUNCH

Agentic playbooks

GTM knowledge isn't a deck anymore — it's a set of agents that run alongside the EIR. Every company we spin out walks away with working operators, not just instructions.

↳ THE EIR DEAL · WHAT YOU GET

Founder upside, without the founder gauntlet.

Most first-time founders bleed savings, hunt a co-founder, and beg for a cheque before the company exists. You skip all of it. Salary while you explore. A co-founder when the idea is ready. A pre-seed cheque waiting for you at MVP.

[ 01 ] EXPLORATION

A comfortable salary while you explore.

You don't burn savings to figure out what to build. We pay you from day one, through ideation, validation, and prototyping.

[ 02 ] EXPLORATION

Engineering & GTM resources on the floor with you.

Our build crew and GTM operators are in the room from the first customer call. You ship faster than a solo founder ever could.

[ 03 ] MVP

We match you with a co-founder.

When the idea is ready for pre-seed, we bring in the partner who ships the MVP with you and stays for the long run. No cold DMs, no networking grind.

[ 04 ] MVP

We write the pre-seed cheque. ₹1.75 cr.

No pitch tour. When the build clears the MVP gate, the studio writes the cheque so you can hire, ship, and chase traction.

STARTUP · BLDG 01SCALE 1:100GROUND · BASELINE01 · IDEATE02 · VALIDATE · ~3.5 MO03 · PROTOTYPE · ~1.5 MO04 · MVP + TRACTION · ~9 MO$05 · EIR → FOUNDERNEXT
01 · IDEATE · GROUND FLOOR

We ideate.Thesis, problem, and AI-generated dealflow — with you in the room.

We run thesis work alongside synthetic dealflow— AI sweeping industries for unsolved workflows, tech applications, and regulatory edges. From day one you're in the room with the core team. Whatever leaves this floor is a bet we chose together.

GateIs there signal worth building on?
AI-surfaced candidates
10
Builds / year
Thesis workProblem hypothesesAI · Synthetic dealflow
02 · VALIDATE · FIRST FLOOR · ~3.5 MO

We pressure-test.Customer discovery, feasibility, competitive depth.

We run customer interviews, technical feasibility checks, and deep competitor research together. AI synthesises interview patterns in real time and routes insights back into the thesis — compressing what used to take weeks into days. Our GTM crew is on the floor with you.

GateIs there a real problem worth solving?
~3.5 mo
Validation phase
EIR + GTM
Team on the floor
Customer discoveryTechnical feasibilityCompetitor researchAI · Pattern synthesis
03 · PROTOTYPE · SECOND FLOOR · ~1.5 MO

We frame the walls.Working prototype. Design partner signed.

We map expert workflows, stand up a working prototype, and land the first design partner. Because AI builds disposable prototypes, which we take to the customer, and iterate on till we decide to move forward or drop the idea.

GateWill someone actually use this?
~1.5 mo
Prototype cycle
EIR + Product
Workflow mappingDesign partnerAI · Disposable prototypes
04 · MVP + TRACTION · PENTHOUSE · ~4 MO

We open the doors.20-day MVP. 90-day GTM. First paying users.

This is where the deal lands. We write the ₹1.75 cr pre-seed cheque and match you with a co-founder who ships the MVP with you. We ship a full MVP in 20 days. 90 days of GTM experiments follow. We obsess over activation, retention, and the first repeatable path to revenue — with AI agents running alongside us on the playbook work that used to sit in a 200-page PDF.

GateIs there a repeatable path to revenue?
₹1.75cr
Pre-seed cheque
20 days
MVP build
90 days
GTM experiments
Co-founder matchedLaunchActivationRetentionAI · Agentic playbooks
05 · HAND-OFF · EIR → FOUNDER

You walk out as the founder.Studio stays on cap table. Crane pivots to the next plot.

You graduate into the founder role with a large chunk of the companyin your hands, and a studio that stays on the cap table with a board seat. We aim the crane at the next idea. Across prior teams we've run, voluntary attrition sits at zero — the people who come in to build stay to own what they built.

OutcomeA founder-led company, ready for its Series A fight.
Yours
A large chunk of the company
~9 mo
Zero to spin-out
Founder spin-outCap table staysBoard seatNext build begins
↳ PLOT 06 · YOUR BUILD

Walk in as an EIR.
Walk out as the founder.

We back you through every floor — from the first thesis to a company you own a large chunk of. No promises, but a crane, a crew, and a real shot. If this is the build you want to be on, apply.

Apply as an EIR →